WHAT WE MONITOR
MOBILES
Overview
This type of monitoring will provide a selection of mobile applications from the Google Play Store and the iOS App Store that may be accidentally or intentionally associated with your brand. You can also obtain information about your competitors, their app activities, and gain insights into the technologies they are using.
FAQ's
This service is most commonly utilised by business owners in the field of information technology, as well as brand owners whose sales channels are mobile applications.
There are several approaches to analysing the resulting monitoring data. In simple terms, by tracking online platforms for distributing mobile applications, we provide you with the opportunity to take action against entities seeking to monetise your brand for their own benefit. This can occur, for example, when duplicate applications are intentionally created with the same or a similar name as your brand. Additionally, this service offers updated statistics and comparative analyses of both platforms.
If your business model is not centred around online sales and advertising through mobile applications, you may consider this service as an additional resource.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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Salesforce Blocks 'CASEFORCE' Trademark in EU Amid Wider Battle Over Brand Exclusivity in SaaS
In a 30 April 2025 ruling, the EUIPO Opposition Division upheld Salesforce, Inc.’s challenge to Berlin-based Legal Hero GmbH’s application for the word mark 'CASEFORCE', finding that the sign posed a likelihood of confusion with Salesforce’s earlier registered mark centred on the distinctive term ‘FORCE’. The two signs, while differing in their prefixes, were found to be visually, aurally, and conceptually similar to at least an average degree, with both covering identical or closely related services in Classes 42 and 45—including SaaS, PaaS, and legal support solutions. Following visualisation shows detail on the refused 'FORCE' trademark, illustrating the legal and commercial risks of attempting to register trademarks composed of commonly used generative or modular terms in software branding. The case highlights Salesforce’s active role in defending its extensive naming architecture, which supports flagship offerings like Sales Cloud, Marketing Cloud, and the AI-integrated Einstein 1 Platform. Founded in 1999 and widely credited with popularising the SaaS model, Salesforce holds a 22% share of the global CRM applications market, competing with giants like SAP, Oracle, and Microsoft. As software spending approaches $856 billion globally, this decision reinforces the strategic value—and legal sensitivity—of brand language in an increasingly AI-augmented enterprise tech landscape.
02/05/2025
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An update to our design & design patterns report is now available
To access it, please log in to your account and go to the "Design" section. If you're not registered yet, simply sign up with your reference number.
30/04/2025
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Nike Files ‘NIKE REACTX’ Trademark in UK Amid Soaring Brand Strength and Market Growth
On 11 April, Nike Innovate filed a new UK trademark application for 'NIKE REACTX', targeting the lucrative footwear segment, a move that reflects the brand’s continued drive to consolidate its dominance in a fast-expanding sports equipment market. Industry forecasts predict the UK’s toys and hobby sector—encompassing sports gear—will grow by 12.92% between 2025 and 2029, reaching a record $4.39 billion. Against this backdrop, Nike’s grip on British consumers remains formidable: 98% of sneaker users in the UK recognise the brand, with 66% expressing positive sentiment and over half actively using Nike products. Loyalty levels are particularly robust, with 89% of current users indicating they would repurchase. In 2024, 39% of brand-aware consumers had recently encountered Nike in the media or online, underscoring sustained buzz. Following chart shows the industry portfolio of trademarks filed by Nike Innovate, highlighting the brand’s strategic breadth across various sectors as it continues to defend and expand its innovation leadership in the global sportswear arena.
28/04/2025