WHAT WE MONITOR
BRANDS
Overview
We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.
FAQ's
Every business owner should have an overview of their competitors in the vicinity of their establishment. This service is specifically designed for that purpose. It is suitable for anyone who wishes to gain a deeper understanding of their competition.
While the service is primarily intended for business owners, it can also be beneficial for individuals currently considering launching their own business. Through our reports, they will obtain data sources that will assist them in conducting a SWOT analysis.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
-
Calvin Klein Triumphs in EU Trademark Dispute Over 'CK' - Styled Sign Amid Likelihood of Confusion
On 28 April 2025, the EUIPO Opposition Division upheld Calvin Klein Trademark Trust’s opposition against EU trademark application, filed by Chinese entity, finding a clear likelihood of confusion with Calvin Klein’s established trademark. The contested figurative mark, although attempting to introduce minor visual differentiation — such as a mirrored 'C' and the faint inclusion of the word 'CARRKEN' — was deemed too visually and aurally similar to Calvin Klein’s iconic 'CK' logo. The Division found that the dominant letter pairing, rendered in a nearly identical serif typeface, would likely lead consumers to perceive the contested sign as a stylised variant of the original. Following visualisation compares both trademarks, highlighting the overlapping typographic elements and structural similarities that contributed to the finding of confusion. Given that both marks covered overlapping categories, including eyewear and apparel accessories, and that the earlier mark enjoys normal distinctiveness in the EU, the panel concluded the application must be rejected in full.
29/04/2025
-
An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
25/04/2025
-
Dior Challenges 'KIANNA DIOR' Trademark in U.S., Defending Luxury Identity Against Potential Dilution
On 10 April, Christian Dior filed an opposition in the United States against the trademark application for 'KIANNA DIOR', citing a likelihood of confusion with its globally recognised DIOR brand. The mark in question—filed for entertainment services including live performances and online appearances by professional entertainers—raised concerns over reputational harm and brand dilution, particularly given Dior’s carefully cultivated image in the luxury sector. Following visualisation shows detailed information on the opposed trademark, outlining its classification and claimed services, which Dior argues encroach on its distinctive brand identity. With the French maison investing over €10 billion in advertising in 2023 and enjoying a 91% brand awareness rate among U.S. luxury consumers, Dior’s legal manoeuvre underscores a broader strategy to protect its intellectual property amidst a fast-evolving digital entertainment landscape. Amid strong U.S. consumer loyalty — 73% of current owners say they would buy again—the move signals Dior’s intent to shield its name from association with unrelated industries, particularly where its cultural equity may be at risk.
23/04/2025