WHAT WE MONITOR
DESIGNS
Overview
An industrial design right is an intellectual property right that protects the visual design of objects. It encompasses the creation of a shape, configuration, or composition of pattern or colour, or a combination of pattern and colour in three-dimensional form that possesses aesthetic value. Our service offers searches and checks for similar design patterns within our database.
FAQ's
This service will be particularly beneficial for design owners and entities planning to register industrial and other designs.
Each design is taxonomized based on Locarno's classification for better registration industrial designs. Our service verifies each new design and its classification and then compares the specific features and characteristics of the design with the customer's design. Automatic verification is performed using Vision ML and looks for elements of similarity between designs. This makes it possible to identify copycats or imitations.
Yes, absolutely. Thanks to this service, you can avoid potential objections in the design registration process. It will help you steer clear of using design features belonging to other industrial design owners.
Machine learning is an application of artificial intelligence (AI) that equips systems with the ability to learn automatically and improve from experience without being explicitly programmed. Machine learning focuses on developing computer programmes that can access data and utilise it to learn independently.
After receiving the reference number, please register on the web portal. Upon successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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Salesforce Blocks 'CASEFORCE' Trademark in EU Amid Wider Battle Over Brand Exclusivity in SaaS
In a 30 April 2025 ruling, the EUIPO Opposition Division upheld Salesforce, Inc.’s challenge to Berlin-based Legal Hero GmbH’s application for the word mark 'CASEFORCE', finding that the sign posed a likelihood of confusion with Salesforce’s earlier registered mark centred on the distinctive term ‘FORCE’. The two signs, while differing in their prefixes, were found to be visually, aurally, and conceptually similar to at least an average degree, with both covering identical or closely related services in Classes 42 and 45—including SaaS, PaaS, and legal support solutions. Following visualisation shows detail on the refused 'FORCE' trademark, illustrating the legal and commercial risks of attempting to register trademarks composed of commonly used generative or modular terms in software branding. The case highlights Salesforce’s active role in defending its extensive naming architecture, which supports flagship offerings like Sales Cloud, Marketing Cloud, and the AI-integrated Einstein 1 Platform. Founded in 1999 and widely credited with popularising the SaaS model, Salesforce holds a 22% share of the global CRM applications market, competing with giants like SAP, Oracle, and Microsoft. As software spending approaches $856 billion globally, this decision reinforces the strategic value—and legal sensitivity—of brand language in an increasingly AI-augmented enterprise tech landscape.
02/05/2025
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An update to our design & design patterns report is now available
To access it, please log in to your account and go to the "Design" section. If you're not registered yet, simply sign up with your reference number.
30/04/2025
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Nike Files ‘NIKE REACTX’ Trademark in UK Amid Soaring Brand Strength and Market Growth
On 11 April, Nike Innovate filed a new UK trademark application for 'NIKE REACTX', targeting the lucrative footwear segment, a move that reflects the brand’s continued drive to consolidate its dominance in a fast-expanding sports equipment market. Industry forecasts predict the UK’s toys and hobby sector—encompassing sports gear—will grow by 12.92% between 2025 and 2029, reaching a record $4.39 billion. Against this backdrop, Nike’s grip on British consumers remains formidable: 98% of sneaker users in the UK recognise the brand, with 66% expressing positive sentiment and over half actively using Nike products. Loyalty levels are particularly robust, with 89% of current users indicating they would repurchase. In 2024, 39% of brand-aware consumers had recently encountered Nike in the media or online, underscoring sustained buzz. Following chart shows the industry portfolio of trademarks filed by Nike Innovate, highlighting the brand’s strategic breadth across various sectors as it continues to defend and expand its innovation leadership in the global sportswear arena.
28/04/2025