WHAT WE MONITOR
BRANDS
Overview
We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.
FAQ's
Every business owner should have an overview of their competitors in the vicinity of their business. This service is focused on just that. This service is suitable for anyone who wants to learn more about their competition.
Using our internal tools, we analyze open company data based on their business characteristics and business models. Subsequent results are classified geographically.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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Berlin's Trademark Trends Reflect Diverse Urban Landscape
In 2024, Berlin's trademark filings have prominently featured keywords such as "club," "berlin," "studio," "bank," "happy," "selection," "merci," "mobile," and "mitte," highlighting the city's multifaceted character. "Club" and "studio" suggest a thriving nightlife and creative scene, while "bank" reflects the city's financial sector. The keyword "happy" indicates a focus on consumer satisfaction and positive branding. "Selection" and "merci" point towards an emphasis on curated experiences and a touch of French influence. "Mobile" underscores the importance of technology and connectivity, and "mitte" signifies the centrality of Berlin's Mitte district in business and culture. These trends are based on trademarks filed exclusively within Germany, excluding international filings for Berlin.
20/05/2024
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Chinese E-Tailer Temu Under Scrutiny for Consumer Protection Violations
Chinese online retailer Temu is under fire from EU consumer protection organizations for allegedly failing to safeguard consumers and employing manipulative practices. The European Consumer Organisation (BEUC) has lodged a formal complaint with the European Commission, accusing Temu of not providing essential information about sellers on its platform and using tactics that encourage consumers to overspend. BEUC contends that Temu's practices violate the EU Digital Services Regulation and warrants an official investigation. In response, Temu stated it is tailoring its services to local customs and insists on compliance with regional laws. Since its entry into the EU market a year ago, Temu has rapidly grown, now engaging over 75 million users monthly. Chart below shows Revenues in the e-commerce segment by country in 2023 (in billion USD).
16/05/2024
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Siemens Healthineers Files Trademarks for New CT Scanner Series
On 7 May, Siemens Healthineers, a leading player in the medical technology sector, submitted trademark applications in the EU for a new range of computed tomography scanners under the names 'NAEOTOM Alpha.Peak', 'NAEOTOM Alpha.Pro', and 'NAEOTOM Alpha.Prime'. These trademarks encompass a broad array of medical and electromedical apparatus and equipment, specifically targeting CT scanners, along with their associated parts and fittings. The move signifies Siemens Healthineers' ongoing innovation and expansion within the medical imaging domain, reinforcing its commitment to advancing diagnostic technologies in the European market. Chart below shows the number of trademarks filed in the EU by selected medical companies in 2023 and so far in 2024 (as of May 15, 2024).
15/05/2024